This ground breaking treatment is the latest evolution in Brazilian Keratin Straightening Treatments which have been grabbing headlines around the world.

KeraStraight originates from Brazil and works by straightening the hair via a Keratin treatment as opposed to chemicals. It leaves the hair in stunning condition and can be used on all hair types including highly bleached hair, which has never been possible before! KeraStraight will gradually fade out of the hair over 4 months to leave the hair as before, but can be redone more often if required.

How KeraStraight Treatment works on your Hair:
KeraStraight works by fortifying the hair with the power of white clay, Keratin & 22 karat gold. Keratin is a natural compound found in hair, skin and nails and this protein is what gives the hair its strength. The effectiveness of the nanoparticles of Keratin is fortified via the addition of 22 karat gold. If hair is dull, dry and damaged, if it is curly, wavy, frizzy, overly voluminous or unmanageable, one application of KeraStraight will put an end to all that. It adds strength, elasticity and moisture resulting in smooth, soft, shiny and straight hair. The larger keratin molecules coat the hair cuticle and protect against environmental effects such as UV rays, smog, and smoke. Further damage to the hair shaft is thus prevented

Your Hair Transformation Begins:
To begin the transformation of unruly, wavy or curly hair into sleek, beautifully soft & straightened, the hair is gently cleansed with a penetrating shampoo that opens the hair shaft. The hair is then completely dried before the KeraStraight Treatment is applied.
The treatment doesn’t need development time, except for on virgin hair where letting it sink in for 20 minutes helps it to penetrate through the outer layers of the hair. 100% of the moisture is then dried from the hair, before the ironing process begins. Using a 230 degree ceramic straightening iron, each section is ironed over 10 times to seal the treatment into the hair. As this point the hair is very hot, so a special comb called an Easy Comb is used which helps iron the hair direct from the root. Once all the hair has been ironed it needs to be left loose, product free and not shampooed for 3 days. The finished result is beautifully conditioned, healthy & shiny, straight hair.

Keeping Your Hair Straight for Longer:
To maximise the longevity of the treatment, KeraStraight have developed their ‘Straight Maintain’ shampoo & conditioner which are sodium chloride free. Sodium Chloride is in almost every other shampoo and would strip away the Keratin.
KeraStraight brings new life to your hair, even after years of damage.

We at B in the City Hair & Beauty are delighted to be able to offer you this true evolution in straightening & repair.

Further information can also be found by calling B in the City on 0121 233 0689.